If they have visited your product, this means they are interested. And if they are interested, it’s your duty to keep them engaged.

Customer engagement is an important goal of everyone who has a product out there. Customer engagement is only possible if your customer is well versed with your product. Which is why Onboarding becomes a crucial task at hand.

What is user engagement and why is it so necessary?

We all know that satisfying the customer is the best way to boost your business. User engagement is a checkpoint which tells you if your users find your product useful. Whenever you want to try out a new feature, check how it impacts your user engagement.

User engagement is critical to product growth, so it’s no surprise that there are so many great user engagement tools available on the market. But with so many options, how do you choose the right SaaS tools for your company?